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Council of PR Firms Launches Newsletter

Today the Council of PR Firms launched The Firm Voice, a new email newsletter for PR agency practitioners.

I was asked to participate as a member of the editorial team to help ensure that the content was relevant not only to individuals at the executive level, but to junior agency staff as well. Our firm's first contribution was this video, where some of our digital natives talked about how we use peer media both inside and outside our organization.

If you have any feedback you'd like to share about the newsletter, please do so in the comments.

Aaron Uhrmacher, NYC

Technorati Tags: Council of PR Firms,digital natives,public relations

Text 100 Speakers on the Road!

Text 100 is on the road with multiple speakers at both last week's Bulldog Reporter's PR Agency Management conference in New York City and the 2007 PRSA NE District Conference taking place this Thursday in Rochester, NY. Text 100 CEO Aedhmar Hynes is particularly busy - delivering keynote addresses at both conferences. "Trust and PR: An Unlikely Marriage Made in the Agency of the Future" was the title of her address to attendees at the PR Agency Management conference and she's currently gearing up to deliver "I Have Enough Trouble with My First Life!" - detailing how to build brands across the next generation of the social media landscape for this week's PRSA event.

Text 100's CFO Bruce Bishop also participated in the PR Agency Management conference, joining a panel discussion on "Setting and Achieving Key Financial Ratios to Increase Agency Profits."

Joining Aedhmar at the PRSA event this week will be fellow Text 100 employees Aaron Uhrmacher, peer media consultant, participating in a panel discussion on PR for Web 2.0, Erin Humphrey, vice president, presenting with client Xerox on Silver Anvil successes and Jessica Ward, account executive, who will be joining a recent graduate track aimed at PRSA attendees and recent graduates.

Six presentations in one week - thanks to all of our presenters!

Talking about what's next for PR

This Thursday, September 20, 1 p.m. EDT, 10 a.m. PDT, Bulldog Reporter's next PR University audio conference will explore "What's next for PR". Moderated by Bulldog's Brian Pittmann, the panel will include Jenny Dervin (Director, Corporate Communications, JetBlue Airways), Penelope Bruce (Director of Corporate PR, Cisco), Emmanuel Tchividjian (Senior Vice President/Chief Ethics Officer, Ruder Finn), Julie  Freeman (President, International Association of Business Communicators), Matt Shaw (Vice President, Council of Public Relations Firms), and my good self. More details can be found here. It seems like this will be an interesting discussion. There will be an open Q&A at the end. It would be great, if some of you could join.

Georg Kolb

Technorati Tags: Bulldog Reporter, PR University, PR trends

Trust: The Most Important Currency in the Future of PR?

Bulldog Reporter has posted a byline article written by our very own Georg Kolb. It’s on the "Barks and Bite" section of the publication’s Web site. Georg, executive vice president of innovation at Text 100, wrote an article on the importance of trust in public relations and a number of the issues surrounding this subject matter. It makes for a very interesting read. I encourage you to check it out if you have a spare few minutes.

On another note, Text 100 recently announced an alliance with Zuberance to create services that will help business communicators develop more trusted relationships with their constituencies.

-Radley Moss