London Rising!

Our US and UK marketing teams are together in London this week for the CATAPULT conference in Westminster. The conference is for early stage companies considering an expansion to the US in the next 18 months or so. Text 100 is a sponsor and I'm speaking on a panel on "Launching into the US" on Friday morning.

The various sponsors and speakers of the event gathered at the fabulous Institute of Directors building on Pall Mall tonight and despite only managing three hours sleep on the flight from San Francisco overnight, I got a real buzz of excitement about the event over dinner. London seems to be buzzing, thanks partly to the regulatory tightening of the American financial markets (and consequent boom in London), and partly due to a resurgent entrepreneurial scene.

Being in Silicon Valley for the past six years, I've grown rather used to (and depressed by) Europeans complaining about the lack of innovation in the technology industry here, so it's a refreshing change to sense that Europe is once again on the rise.

Nick Giles, MD of our UK business tells me Text 100 London is on the rise too. The London team has received a nomination for PRWeek's Specialist Agency of the Year award and finds out whether there'll be an extra trophy to add to the cabinet on October 24th. Good luck all!

David McCulloch

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